Clik here to view.
Why aren't you excited about 2009?
Do you think that 2009 is going to be a banner year, that you'll end it doing the work you want to do for the clients you dream about having? Why not? Do those dream clients no longer need legal...
View ArticleClik here to view.
What do your clients need?
Do you know what your clients need? Which services? The problems -- business critical problems, not legal ones -- they are trying to solve? That which keeps them awake at night? How can you find out?...
View ArticleClik here to view.
Aren't you on Twitter yet?
Carolyn Elefant, on Nolo’s Legal Marketing Blog, just posted another piece on why lawyers should be on Twitter: “To Twitter or Not To Twitter? That is the Question for Lawyers” (you know where I stand...
View ArticleClik here to view.
Have you written your recovery plan yet?
The economic crisis isn't improving, and the legal profession seems to be getting hit particularly hard. Firms of all sizes are cutting associates, staff, and even some partners as they hunker down for...
View ArticleClik here to view.
Are you telling the right story?
What do you say to potential clients? Do you tell them what you do? The type of law you practice, the clients you've represented, the deals you've done or the cases you've won? Or do you tell them what...
View ArticleClik here to view.
Are you listening to your peers?
To better understand how lawyers can use Twitter and other social networking tools to grow their practices, I began talking to practicing lawyers who were active on Twitter. Not really "talking” to...
View ArticleClik here to view.
Why are we still debating?
Are we really still debating whether Twitter is an effective business development tool for lawyers? I can think of at least five reasons why we should move on:Twitter is not a volume equation. It’s...
View ArticleClik here to view.
What's wrong with this picture?
"What is the most significant issue currently facing the legal profession?" Here's what your peers are saying when 22 Tweets put the question to them. David Barrett (@barrettdavid): "The LinkedIn...
View ArticleClik here to view.
Are you helping others prepare for the future?
My last question on every 22 Tweets interview is always the same: "What advice do you have for people going to law school today?" Here's some of the valuable advice the lawyers I've interviewed are...
View ArticleClik here to view.
What do you say to new clients?
What do you tell every new client before you start working for them? Here's how your peers are answering that question in their 22 Tweets interviewsJeena R. Belil (@jeenabelil): That no outcome is...
View ArticleClik here to view.
What are your extraordinary measures?
Extraordinary times call for extraordinary measures. No one would dispute that these are extraordinary times for the legal profession. Or that the landscape in 12 months will look radically different...
View ArticleClik here to view.
Are you exploring Social Media?
What are you doing to market your practice with social media? How are you telling your story? What are your objectives? Are you meeting them?There's no doubt that social media is revolutionizing PR,...
View ArticleClik here to view.
What lessons have you learned?
I read an interesting post today on the Commute by Bike blog: “5 Things I wish I knew when I first started Bike Commuting.” I would add a sixth, but all the same I was struck by how easily these...
View ArticleClik here to view.
Why are we still debating (redux)?
Are you really not yet convinced that you need to develop a more active social networking and social media profile? That you need to understand and use and master social media tools for communicating?...
View ArticleClik here to view.
Legal Services and Chinese Outbound Investment
Steptoe & Johnson opened its first China office in Beijing on March 1 with the stated objective of providing services to "multinational companies operating in China as well as Chinese companies...
View ArticleClik here to view.
What I’ve learned from a year of 22 Tweets
This week marks the one-year anniversary of 22 Tweets. It’s been a great first year. I’ve learned a lot from the interviews, about the lawyers I’ve interviewed, about the practice of law, about how...
View ArticleClik here to view.
Blawg Review #257
Welcome to Blawg Review. To celebrate the first anniversary of 22 Tweets, our Twitter interviews of practicing lawyers, we’ve put together a special version of Blawg Review. What does that mean? First...
View ArticleClik here to view.
Is it time for a marketing tune-up?
The market appears to be picking up. Clients are getting back to work. New opportunities can’t be far behind. What are you doing to find them? To make sure they show up on your radar? To put yourself...
View ArticleClik here to view.
2010 ABA Journal Blawg 100
The nominees for the 2010 ABA Journal Blawg 100 have been released, and for the second year in a row, my lawyer interview blog 22 Tweets was included on the list of the best legal blogs as selected by...
View ArticleClik here to view.
Clik here to view.
Have you made your resolutions for the New Year?
I was interviewed Friday by Chelsey Lambert at Total Attorneys for their Total Expert Radio broadcasts. I'm not used to sitting on the interviewee side of the table, and it was a lot of fun. Chelsey...
View ArticleClik here to view.
Are you talking the talk? Walking the walk?
Or just sitting at home, watching the world go by from the comfort of your office? When was the last time you traveled outside the country? What languages do you speak? Can you carry on a conversation...
View ArticleClik here to view.
Go West, young man. And East. And North. And South.
What's BigLaw doing in this "down" economy? Getting bigger. Looking for opportunities to add greater value. Opening offices, merging, forming alliances. Gobalizing: SNR Denton barely lets the ink dry...
View ArticleClik here to view.
While you were sleeping, redux. The world keeps getting smaller.
The rapid march of BigLaw globalization continues. Most of the activity is, understandably, focused on China, the "fastest growing legal market in the world." Baker & McKenzie opens in Qatar (just...
View ArticleClik here to view.
3 Questions As You Rewrite Your BD Plan for 2016
The end of the year is always a good time to take a hard look at your business development efforts of the last 12 months: what worked and what didn't, where you want to spend your time and effort next...
View Article
